Archive for category: Business

Profile of a Small Pet Business

Profile of a Small Pet Business

0 / February 20, 2011 10:48 am

Here is a short video story I produced about a teacher who turned her love for animals into a successful business. And if you’ve never seen a St. Bernard in action, here’s your chance.

Three gems that could make a difference in your business

2 / March 8, 2010 9:24 am

If you missed Tod Maffin’s entertaining presentation or happened to be multi-tasking while you were there, here are three gems from the presentation that I think will make a tangible difference to your business. 1. Traditional versus Participatory Marketing Tod [...]

Get Interesting by Being Interested

0 / April 16, 2009 1:06 pm

We’ve heard it in marketing before. Get interesting! This says nothing, of course, about what kind of interest you want and how to generate it. But before going there, why do people take an interest? Because people are interested in [...]

Apologizing is Good for Business

Apologizing is Good for Business

0 / April 14, 2009 11:50 am

When you make a mistake, admit it and take responsibility for it. It’s what my fiancee and youth probation officer tell her kids, and apparently it’s also what is recommended for businesspeople. It’s a funny thing that we forget relationships [...]

The Nuances of Customer Experience

The Nuances of Customer Experience

0 / March 27, 2009 9:00 am

In preparing for the wedding, my fiancee and I have had a chance to talk to a large number of vendors for suits, for flowers, for chair covers (I never thought I’d see the day), for catering and more. It [...]

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