I think they call it creative constraints. 48 hours was all we had to write, rehearse, perform, and edit a music video to deliver a message.
Amy Thiessen came up with the seed of an idea to write a song for Nenshi’s mayoral campaign. So I throw up a studio in her living room while Amy is busily rehearsing the song she just wrote, record a few takes, then I’m off running around the street with Rahim, the guy that connected Amy and me. Add in a bit of overnight editing and voila, we ended up with a small masterpiece that made it on to the CBC evening news.
And to boot, Naheed Nenshi won the mayoral race.
I’m a beginner videographer and she was new to the music video. In the end, it tapped into the spirit of an extraordinary campaign. I think the lesson for me is, if it moves you, do something that is just a bit outside of your capability.